Brand
Muisti is the art of trading playful jabs with tenderness, of saying “you’re such a pain” when you really mean “stay with me forever,” of creating memories that start with a fit of laughter and end up as inside jokes that last ten years.
We don’t just sell objects; we sell phrases that bring people together, little bombs of affection disguised as sass.
And honestly, if we can say profound things without taking ourselves too seriously… we might just have something very precious on our hands.